Two weeks. One website. A team of four designers. This is the story of how we redesigned BioCom's online presence in a rapid sprint.
The Challenge
BioCom, a biotechnology company, needed a complete website overhaul:
- Outdated design from 2018
- Poor mobile experience
- Complex navigation
- Low conversion rates
Week 1: Discovery & Design
Days 1-2: Research
- Stakeholder interviews
- Competitor analysis
- User persona development
- Content audit
Days 3-5: Design
- Information architecture
- Wireframe exploration
- Style tile development
- Initial mockups
Key decisions:
- Simplified navigation to 5 main sections
- Mobile-first approach
- Clean, scientific aesthetic
- Strong calls-to-action
Week 2: Refinement & Handoff
Days 6-8: Iteration
- User testing sessions
- Design refinements
- Responsive variations
- Animation specifications
Days 9-10: Handoff
- Design system documentation
- Developer handoff in Figma
- Asset preparation
- QA support
Results
After launch:
- 65% improvement in mobile engagement
- 40% increase in contact form submissions
- 25% reduction in bounce rate
- Positive stakeholder feedback
Sprint Tips
- Define scope ruthlessly early
- Daily standups keep alignment
- Parallel workstreams save time
- Document decisions immediately